DATECATEGORY

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OVERVIEW

HYZE Films delivered high-energy, end-to-end event coverage for the Tacoma City Marathon, capturing the atmosphere, key athlete milestones, and local community support across race weekend. The goal was to build cinematic brand equity and create a dynamic asset package ready for immediate digital distribution and future event promotion.

My Role & Credits

Director / Creative Director / Videographer / Editor Hale Cornejo Production Studio HYZE Films Handled the full pipeline from pre-production planning through final delivery, including on-site directing, colors, sound design, and photography.

Date

May 3rd, 2026

Selected Work

Cinematic stories built to move people, shape perception, and stay with you.

A closer look at the work, the atmosphere, and the moments that matter.

Tacoma City Marathon

Turning one race day into a year's worth of content.

The Challenge

The Tacoma City Marathon is TCMA's flagship: thousands of runners crossing the Narrows Bridge and Dune Peninsula, the biggest stage in their series. Following the success of St. Paddy's, the bar was already raised. This race needed more than a finish-line recap. TCMA needed footage that could drive early 2027 registrations, give title sponsors like MultiCare something real to show for their investment, and make volunteer recruitment easier before the next race block even opens.

The Approach

  • Covered the race across Vassault Drive, the Narrows Bridge corridor, and the Dune Peninsula after-party to capture the course at its most scenic and the crowd at its most energetic.
  • Shot volunteers doing the work, on purpose. Recruitment footage that shows people actually enjoying it does more than a sign-up form ever will.
  • Filmed and edited everything so a full day of race footage could become a highlight recap, shorter clips for social ads, and standalone pieces for sponsor kits.

The Result

  • A 25–30 second cinematic recap built to anchor future registration campaigns with the course's scale and atmosphere doing the selling.
  • A 15-second volunteer promo that turns recruitment from a scramble into something TCMA can run and reuse.
  • A bank of vertical assets MultiCare and other sponsors can point to as real proof their name was in front of a real crowd.

One race day, turned into a library of footage TCMA can keep pulling from: for next season's registration push, for future sponsor conversations, for volunteer recruitment, well past the day the race itself wrapped.

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