OVERVIEW

HYZE Films was brought on by F45 Kingsgate to capture their April Half-Sim, building content designed to grow their regional HYROX presence ahead of the Summer Full Simulation at Pop Keeney Stadium. The work centered on showing what made Kingsgate's coaching and community stand out, built specifically to reach athletes outside their existing member base. The campaign contributed to nearly 5x growth in sign-ups from Half-Sim to Full-Sim, and HYZE Films returned to capture the Full-Sim itself.

My Role

Director, Creative Director, Videographer, Photographer, & Editor — Hale Cornejo Production Studio — HYZE Films Handled the full pipeline from pre-production planning through final delivery

DATE

APRIL 18TH, 2026

F45 Kingsgate — HYROX Half-Sim

Turning one event day into a 4-month lead pipeline.

The Challenge

F45 Kingsgate had a clear goal: grow their regional HYROX presence and fill their Summer Full Simulation at Pop Keeney Stadium. The facility and community were already strong, and the natural next step was marketing that matched that energy: something beyond static graphics and templates, content that could show the coaching, the atmosphere, and the authority Kingsgate had already built, and reach athletes outside the existing F45 member base.

The Approach

Covered the April Half-Sim on-site, capturing coaching, equipment (sleds, rowers), and real athlete effort, the kind of detail that shows authority instead of just claiming it.
Scripted and directed on-camera interviews and announcement hooks to help highlight Kingsgate as the regional HYROX name to know.
Scripted and directed on-camera interviews and announcement hooks to help highlight Kingsgate as the regional HYROX name to know.

The Result

A cinematic event recap built to create spectator FOMO and drive early sign-ups.
A 4-video countdown campaign and standalone announcement video, used by Kingsgate's marketing team to promote the event.
One finish-line interview feature, real athlete voice, used to build trust with athletes who weren't already F45 members.
Fifteen campaign stills usable across ads, landing pages, and ongoing social.

EVENT STORYTELLING

What we delivered

Built to fill the next event. Videos from the HYROX Half-Sim, made to turn spectators and members into Full-Sim sign-ups.

EVENT

F45 Hyrox Half-Sim — Event Recap

Power. Pace. Purpose. A cinematic look at the energy inside the Hyrox Half Sim.

EVENT

F45 Half-Sim — Testimonials

Mindset. Hybrid. Engine. An inside look at the grit and mental focus required to push through the sim, pairing raw, high-intensity movement with real athlete perspective.

EVENT

F45 Half-Sim — Flyer Promo

Motion. Detail. Reach. Leveraging dynamic match cuts to seamlessly transform event promotional flyers into high-energy visual proof, driving anticipation and registrations for their upcoming Full Sim.

EVENT

F45 Full-Sim — Announcement Video

Momentum. Impact. Reveal. A high-impact, dynamic announcement video engineered to introduce the upcoming Full Sim, building community hype and establishing the premier athletic event of the season.

CAMPAIGN TEASERS

THE COUNTDOWN

Four teasers. One finish line. A four-part series that kept the Full Sim in front of F45’s audience every week leading up to race day. Videos are available in two ways: pre-tracked with commercially licensed music, or delivered muted so your team has full freedom to pair them with trending social audio of your choice for organic reach. (The examples below are shown muted, intentionally, so you can see how they're delivered when built for your preferred choice of trending audio)

EVENT

3 months away

Phase One. Anticipation. Preparation. Setting the stage and building early momentum for the upcoming flagship event, capturing the baseline work and initial community hype.

EVENT

2 months away

Focus. Drive. Momentum. Shifting gears as the event draws closer, featuring high-velocity movement patterns and elevated energy to keep registrations climbing.

EVENT

1 month away

Pace. Purpose. Pressure. A fast-paced, high-impact teaser engineered to signal the final 30-day countdown, maximizing FOMO and driving peak community registration.

EVENT

1 week away

Power. Peak. Unleashed. An explosive, scroll-stopping hype film dropped exactly one week from event day to clear out remaining slots and solidify the final countdown.

PHOTOS & STILLS

Frames worth keeping

A collection of photographs and stills, captured to show the moments between the moments. Every frame carries the same cinematic HYZE Films standard.

Your story deserves to be seen

Cinematic storytelling for agencies, brands, destinations, and events

MORE PROJECTS

See more

More projects, same standard.

EVENT

Tacoma City Marathon

Premium event coverage capturing the massive scale, athlete milestones, and elite brand presence of the Pacific Northwest's premier race weekend.

EVENT

F45 Hyrox Half-Sim

Power, pace, purpose. A cinematic look at the energy inside the Hyrox Half Sim.

EVENT

F45 Hyrox Full-Sim

A cinematic look at the Full-Sim, where months of training met the moment, capturing the intensity, the community, and the finish line.

EVENT

St. Paddy’s Day Run

Start line hype, finish line emotions, and the full day of races from pre-race energy to post-race celebrations.

BRAND

Profound: Monthly Content Retainer

An ongoing partnership built around talking heads, brand storytelling, and educational content, delivered on a consistent monthly cadence to build authority and trust with Profound's audience over time.

EVENT

DYSports: On the Courts of Seattle University

Buckets, energy, and atmosphere. A cinematic recap filmed on the courts of Seattle University.

BRAND

R3BAR: Inside the Training Facility

A cinematic recap inside the training facility, highlighting the session's coaching, energy, and focus.

EVENT