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JULY 2025EVENT & BRAND

Paddle Royale

On-site production for Paddle Royale, covering tournaments across the launch of DYSports' pickleball brand, with an independent spec recap and gallery built from that same footage.

OVERVIEW

During my time with Hoop Brothers, the agency I worked with, I handled all on-site directing, filming, interviews, and event coverage for Paddle Royale, every shoot, every tournament but one during my time there. On-site work included educational reels, event announcements, interviews, testimonials, and highlight footage. Hoop Brothers took care of pre-production and edited that footage for Paddle Royale's own channels, so those pieces are not in this project page. Later, using footage from those same shoots, I built something separate: independent spec recaps and stills, edited and produced on my own for my personal portfolio, which is what's featured on this page.

My Role

Videographer & Photographer — Hale Cornejo Spec Event Recap & Photos — Hale Cornejo Pre-Production & Post-Production for Paddle Royale — Hoop Brothers (not shown here)

DATE

SUMMER 2025

Paddle Royale — Pickleball Tournament Coverage

On-site production, start to finish, from launch to tournaments all over Seattle

My Role

Directed and filmed all on-site production across multiple Paddle Royale tournaments: event coverage, athlete interviews, and promotional footage. Pre-production and post-production were handled by Hoop Brothers. Later, independently, that same footage became the foundation for spec event recaps and video stills, edited and produced separately for portfolio use.

The Challenge

  • Tight timelines & multi-location coverage
  • Weather constraints filming outdoors in direct sun and unpredictable conditions
  • Adapting to mixed lighting and overexposure
  • Managing audio in busy event spaces
  • Solo production with tight turnaround times
  • Directing Paddle Royale staff, players, and spectators on-site

The Result

  • Consistent on-site coverage across nearly every tournament during Paddle Royale's launch phase, helping establish a visual identity for the brand from day one.
  • Independent spec recaps and video stills built from that footage, shown here.

PHOTOS & STILLS

Frames worth keeping

A collection of photographs and stills, captured to show the moments between the moments. Every frame carries the same cinematic HYZE Films standard.

Your story deserves to be seen

Cinematic storytelling for agencies, brands, destinations, and events

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