A recurring production system, built for a growing academy.
HYZE Films partnered with Profound Basketball Academy on an ongoing monthly retainer, producing video content across two fronts at once: public-facing social content and foundational footage for their internal academy course. The work included regular batch shoots, coaching and owner interviews, and campaign-specific content built to support Profound's training program expansion.
Director, Creative Director, Videographer & Photographer — Hale Cornejo Production Studio — HYZE Films Handled the full pipeline from pre-production planning through final delivery, including on-site directing, colors, sound design, and photography.
2025-2026
When Profound Basketball Academy came on, their marketing leaned mostly on static flyers, photos, and the occasional phone clip. Their coaching approach was different, built around a sports psychology focus that set them apart from every other academy in the Pacific Northwest, and the opportunity was to bring that same strength to video: content that could show who they were, not just tell people. With plans to grow their private and group training programs and launch their academy course content, Profound was ready for a video presence to match everything they'd already built.
Philosophy. Purpose. Presence. Jack, Profound's CEO, breaks down the academy's branding, purpose, and educational approach directly to camera.
Foundation. Philosophy. Framework. Jack breaks down the four foundational pillars that guide everything Profound teaches, on and off the court.
Purpose. Origin. Mission. The story behind Profound's founding, and the purpose driving everything the academy stands for.
Prepared. Focused. Ready. A quick educational breakdown of exactly what athletes need to bring and know before tryouts.
Guidance. Presence. Influence. Jack shares why role models mattered so much in his own life, and why providing the same is central to Profound's mission.
Structure. Guidance. Growth. Foundational educational content built for Profound's internal academy curriculum, made to support student-athletes long term.
Mindset. Belief. Performance. Jack breaks down the psychology behind confidence and why it matters as much in sports as it does anywhere else.
Trust. Influence. Team. An inside look at the psychology of leadership within a team, and what it actually takes to lead well.
Calling In, Not Out. Jack unpacks the psychology behind effective communication, and the real difference between calling people in versus calling them out.
Vision. Structure. Progress. The psychology behind setting goals that actually stick, and how Profound builds that mindset into training.
The Academy, In His Words. Two versions of Profound's website introduction: a long-form piece for visitors who visit their website and a short-form cut for their academy's course.
Vision. Voice. Intro. Profound's introduction, made in short-form for their course.
Introduction. Philosophy. Welcome. Profound's CEO introduces the academy in his own words, setting the tone for what visitors experience across the rest of their site.
Cinematic storytelling for agencies, brands, destinations, and events
More projects, same standard.
Premium event coverage capturing the massive scale, athlete milestones, and elite brand presence of the Pacific Northwest's premier race weekend.
Power, pace, purpose. A cinematic look at the energy inside the Hyrox Half Sim.
A cinematic look at the Full-Sim, where months of training met the moment, capturing the intensity, the community, and the finish line.
Start line hype, finish line emotions, and the full day of races from pre-race energy to post-race celebrations.
An ongoing partnership built around talking heads, brand storytelling, and educational content, delivered on a consistent monthly cadence to build authority and trust with Profound's audience over time.
Buckets, energy, and atmosphere. A cinematic recap filmed on the courts of Seattle University.
A cinematic recap inside the training facility, highlighting the session's coaching, energy, and focus.
A cinematic look at the courts, the competition, and the community, capturing the energy of a growing sport’s biggest weekend.
Premium event coverage capturing the massive scale, athlete milestones, and elite brand presence of the Pacific Northwest's premier race weekend.
Power, pace, purpose. A cinematic look at the energy inside the Hyrox Half Sim.
A cinematic look at the Full-Sim, where months of training met the moment, capturing the intensity, the community, and the finish line.
Start line hype, finish line emotions, and the full day of races from pre-race energy to post-race celebrations.
An ongoing partnership built around talking heads, brand storytelling, and educational content, delivered on a consistent monthly cadence to build authority and trust with Profound's audience over time.
Buckets, energy, and atmosphere. A cinematic recap filmed on the courts of Seattle University.
A cinematic recap inside the training facility, highlighting the session's coaching, energy, and focus.
A cinematic look at the courts, the competition, and the community, capturing the energy of a growing sport’s biggest weekend.
Premium event coverage capturing the massive scale, athlete milestones, and elite brand presence of the Pacific Northwest's premier race weekend.
Power, pace, purpose. A cinematic look at the energy inside the Hyrox Half Sim.
A cinematic look at the Full-Sim, where months of training met the moment, capturing the intensity, the community, and the finish line.
Start line hype, finish line emotions, and the full day of races from pre-race energy to post-race celebrations.
An ongoing partnership built around talking heads, brand storytelling, and educational content, delivered on a consistent monthly cadence to build authority and trust with Profound's audience over time.
Buckets, energy, and atmosphere. A cinematic recap filmed on the courts of Seattle University.
A cinematic recap inside the training facility, highlighting the session's coaching, energy, and focus.
A cinematic look at the courts, the competition, and the community, capturing the energy of a growing sport’s biggest weekend.
