Capturing the full day of races, from the pre-race fun to the final post-race celebrations of TCMA's season opener.
HYZE Films was brought on to cover TCMA's St. Paddy's Day Run, the season opener that kicks off their race calendar each year. The goal was simple: capture the event the way it actually felt, energy, crowd, sponsors, and vendors, and turn that into content TCMA could use to build momentum heading into their flagship marathon in May.
Director, Creative Director, Videographer, Photographer, & Editor — Hale Cornejo Production Studio — HYZE Films Handled the full pipeline from pre-production planning through final delivery
MARCH 14TH, 2026
The St. Paddy's Day Run is TCMA's season opener: it sets the tone for everything after it, including their flagship marathon in May. The race delivers: strong logistics, a real community, vendors and sponsors who show up. The coverage didn't match it just yet. Static photos can't carry crowd energy, beer garden atmosphere, or vendor and sponsor presence, and without that, TCMA was leaving early registrations on the table for their biggest event of the year.
Race day, told three ways. The recap, the runners, and what’s coming next.
Capturing the full day of races, from the pre-race fun to the final post-race celebrations of TCMA's season opener.
Moving beyond the standard interview, this edit blends high-energy answers with event B-roll. Real reactions from the people who ran it, in their own voices, straight after crossing the line.
This piece combines dynamic video and key information to announce their upcoming flagship event to drive registrations early
A collection of photographs and stills, captured to show the moments between the moments. Every frame carries the same cinematic HYZE Films standard.
Cinematic storytelling for agencies, brands, destinations, and events
More projects, same standard.
Premium event coverage capturing the massive scale, athlete milestones, and elite brand presence of the Pacific Northwest's premier race weekend.
Power, pace, purpose. A cinematic look at the energy inside the Hyrox Half Sim.
A cinematic look at the Full-Sim, where months of training met the moment, capturing the intensity, the community, and the finish line.
Start line hype, finish line emotions, and the full day of races from pre-race energy to post-race celebrations.
An ongoing partnership built around talking heads, brand storytelling, and educational content, delivered on a consistent monthly cadence to build authority and trust with Profound's audience over time.
Buckets, energy, and atmosphere. A cinematic recap filmed on the courts of Seattle University.
A cinematic recap inside the training facility, highlighting the session's coaching, energy, and focus.
A cinematic look at the courts, the competition, and the community, capturing the energy of a growing sport’s biggest weekend.
Premium event coverage capturing the massive scale, athlete milestones, and elite brand presence of the Pacific Northwest's premier race weekend.
Power, pace, purpose. A cinematic look at the energy inside the Hyrox Half Sim.
A cinematic look at the Full-Sim, where months of training met the moment, capturing the intensity, the community, and the finish line.
Start line hype, finish line emotions, and the full day of races from pre-race energy to post-race celebrations.
An ongoing partnership built around talking heads, brand storytelling, and educational content, delivered on a consistent monthly cadence to build authority and trust with Profound's audience over time.
Buckets, energy, and atmosphere. A cinematic recap filmed on the courts of Seattle University.
A cinematic recap inside the training facility, highlighting the session's coaching, energy, and focus.
A cinematic look at the courts, the competition, and the community, capturing the energy of a growing sport’s biggest weekend.
Premium event coverage capturing the massive scale, athlete milestones, and elite brand presence of the Pacific Northwest's premier race weekend.
Power, pace, purpose. A cinematic look at the energy inside the Hyrox Half Sim.
A cinematic look at the Full-Sim, where months of training met the moment, capturing the intensity, the community, and the finish line.
Start line hype, finish line emotions, and the full day of races from pre-race energy to post-race celebrations.
An ongoing partnership built around talking heads, brand storytelling, and educational content, delivered on a consistent monthly cadence to build authority and trust with Profound's audience over time.
Buckets, energy, and atmosphere. A cinematic recap filmed on the courts of Seattle University.
A cinematic recap inside the training facility, highlighting the session's coaching, energy, and focus.
A cinematic look at the courts, the competition, and the community, capturing the energy of a growing sport’s biggest weekend.
